MGMT Essay Example | Topics and Well Written Essays - 500 words - 1

MGMT - Essay Example nditions firm revise their method of operations and subsequently adjust their offerings in order to ensure that they continuously serve their customers well. This article though not directly related with the organizational behavior but indicates a vital link between the organizations and its customers and how things change over the period of time. Organizations tend to adjust their prices on different occasions in order to accommodate their customers so that not only sales can be generated but publicity shall be achieved. This article therefore perfectly describes such situation. This article provides a critical insight into how the organizations set their prices and bundle their overall offering. What is also critical to note that this article offers an opportunity to understand the pricing dynamics and how they are affected? This is quite interesting article in the sense that it sheds light on different aspects of organizational behavior. First it is all about how organizations actually lock in their customers and what are some of the ways in which organizations can formulate strategic alliances in order to take benefit of each others strengths and core competencies? Google is unique in the sense that it has been able to change the way people tend to experience the web and internet. This article is also an ample proof of how organization like Google is reshaping the industry dynamics and continuously evolve itself into different markets in order to take benefit from the smaller opportunities offered by the different niche markets. This article provides a good example of how organizations compete with each other and take benefit from the space left behind by other organizations. This is interesting in the sense that it also offers a very good example of how market leaders work and how others follow them. This is interesting in the sense that it offers a good example of how businesses are developed as family businesses and how they are managed on long term

A Corporate Communication Plan Term Paper Example | Topics and Well Written Essays - 3000 words

A Corporate Communication Plan - Term Paper Example Subsequently, the paper also would provide a brief overview about the various resources that are required for effective management of public relations. The term ‘communication’ has come into prominence since the last 150 years. It is widely used in business in all parts of the world with equal importance. Corporate communication is regarded as the collective effort of the organisation to communicate effectively as well as profitably. The most obvious reason for any organisation in taking any action is to achieve the desired goals. A large part of the company’s success depends on how it communicates and maintains its relationship with the suppliers, employees and the customers. A corporate communication is a strategic tool that an organisation uses to gain competitive edge over its competitors in the market. Additionally, the managers of the company use this tool to motivate and influence the employees as well as the public. This tool is more regarded as an art than science. On a whole, corporate communication is a term that is used to describe the various functions of the management with regard to the external a nd the internal communication of the organisation. The various aspects of corporate communication might include public relations, advertising, media relations, employee relation and relation with suppliers, community relations, labour relations, technological communications and management communication among others (Goodman, 1994). A corporate communication plan is prepared to identify the objectives and actions to enhance the internal as well the external communication of the company (City of Sarnia, n.d.). BT Group plc is a telecommunication company that is based in the United Kingdom. The company has its networks in more than 50 countries and provides products and services in around 170 nations. The prime area of its business is with regard to providing communications